Privacy Policy

DPS MACHINERY ("we," "us," or "our") is a professional manufacturer and supplier of liquid packaging production lines, specializing in complete turnkey solutions for water, juice, carbonated beverage, and other liquid product factories. We serve clients globally, including factory owners, procurement managers, and business decision-makers seeking to establish or expand their production facilities.

This Privacy Policy governs the collection, use, and protection of personal information obtained through our website, business inquiries, project consultations, contractual engagements, and related communications.

We use the personal information we collect for the following purposes:

Where applicable under data protection laws (including the GDPR for European contacts), we process your personal data on the following legal bases:

• Contractual Necessity: Processing required to perform a contract with you or to take pre-contractual steps at your request (e.g., preparing a project quotation).
• Legitimate Interests: Processing necessary for our legitimate business interests, such as responding to B2B inquiries, improving our services, and maintaining client relationships, where these interests are not overridden by your rights.
• Legal Obligation: Processing necessary to comply with applicable laws, including export regulations, customs requirements, and tax obligations.
• Consent: Where we send optional marketing communications or use non-essential cookies, we rely on your explicit consent, which you may withdraw at any time.

We do not sell, rent, or trade your personal information to third parties. We may share your information only in the following limited circumstances:

• Service Providers: Trusted third-party vendors who assist in website hosting, CRM systems, email delivery, logistics coordination, and IT support -- bound by confidentiality agreements.
• Installation and Engineering Partners: Authorized on-site installation engineers or regional technical partners who require your facility information to complete project delivery.
• Logistics and Shipping Partners: Freight forwarders, customs brokers, and shipping companies who require contact and delivery information to fulfill equipment export orders.
• Legal and Regulatory Authorities: Government bodies, customs authorities, or law enforcement agencies when required by applicable law or legal process.
• Business Transfers: In the event of a merger, acquisition, or sale of business assets, your information may be transferred as part of the transaction, subject to equivalent privacy protections.

As a global machinery supplier, DPS MACHINERY operates internationally and may transfer your personal data across borders as part of normal business operations. This includes sharing project and contact information with our engineering teams, installation partners, and logistics providers located in various countries.

Where personal data is transferred outside of your home jurisdiction (including outside the European Economic Area), we ensure appropriate safeguards are in place, such as standard contractual clauses approved by relevant data protection authorities, or we rely on other legally recognized transfer mechanisms.

We retain personal information only for as long as necessary to fulfill the purposes for which it was collected, including:

• Active Client Data: Retained throughout the duration of the business relationship plus a reasonable period thereafter for warranty, after-sales service, and spare parts support (typically 5-10 years depending on project scope).
• Inquiry and Pre-Sales Data: Retained for up to 3 years from last contact, unless a business relationship is established.
• Legal and Compliance Records: Retained as required by applicable laws, including export documentation, tax records, and contractual agreements.
• Website Analytics Data: Aggregated and anonymized data retained indefinitely; identifiable data retained for up to 26 months.

Our website uses cookies and similar tracking technologies to enhance your browsing experience and understand how visitors interact with our content. We use the following types of cookies:

You can manage or disable non-essential cookies through your browser settings or our cookie consent tool. Note that disabling certain cookies may affect website functionality.

Depending on your location and applicable law, you may have the following rights regarding your personal data:

To exercise any of these rights, please contact us using the details in Section 14. We will respond within 30 days. You also have the right to lodge a complaint with your local data protection authority.

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, disclosure, alteration, or destruction. These measures include:

• SSL/TLS encryption for all data transmitted through our website
• Access controls and authentication protocols for internal systems
• Regular security assessments and employee data privacy training
• Confidentiality obligations for all staff and third-party partners with data access

While we take every reasonable precaution, no method of internet transmission or electronic storage is 100% secure. We encourage you to use secure channels when sharing sensitive business information with us.

Our website may contain links to third-party websites, industry portals, trade directories, or partner platforms. These external sites operate independently and are governed by their own privacy policies. DPS MACHINERY is not responsible for the privacy practices or content of any third-party websites. We recommend reviewing the privacy policy of any external site you visit.

DPS MACHINERY's website and services are intended exclusively for business professionals and are not directed at individuals under the age of 18. We do not knowingly collect personal information from minors. If we become aware that we have inadvertently collected data from a person under 18, we will promptly delete such information.

We may update this Privacy Policy from time to time to reflect changes in our business practices, legal requirements, or data processing activities. When we make material changes, we will update the "Last Updated" date at the top of this page and, where appropriate, notify you by email or through a prominent notice on our website.

We encourage you to review this policy periodically to stay informed about how we protect your information. Your continued use of our website or services after any changes constitutes your acknowledgment of the updated policy.